Are you a venture capital fund?Contact MWV Now!
Our entrepreneur in residence program can build companies together with you.
MWV identifies and builds proven business models to adapt them to the Italian market. The standardization of processes as well as the technology allow MWV to launch a new startup within 80 days.
For this purpose MWV relies on a unique core software system combining tested open source and external services in combination with proprietary modules to adapt the solutions to the specific business model.
Why MWV operates in Italy
Italian consumers are proven early adopters: Italians are above average in mobile media consumption and social media usage in Europe.
MWV strongly believes that attractive services can translate this statistics into eCommerce revenue.
Italians online users spend more time on the internet than any of the other top 5 EU countries.
Italian smartphone users are increasingly acceptive towards online and mobile purchases.
Over 20% of all Italians have already purchased products and services online.
Italy’s problem is not demand, it’s the offering.
In fact, where Italians meet sound and reliable eCommerce platforms, they purchase online.
Marketplaces like Amazon have seen a 4 figure growth in Q4 / 2014 in Italy.
The MWV Approach
Not every business model is made for MWV, we focus on scalable eCommerce and marketplace models. A thorough analytical process assures that we choose only projects that keep up with high expectations regarding revenue and cultural fit to the Italian market.
Technological Leadership in Italy
The MWV technology stack combines tested open source platforms with established services to provide a state of the art eCommerce platform.
The MWV Technology
MWV relies on state of the art services and established open source technologies improved and connected via the MWV backbone. The combination of external resources and MWV technology allows the ventures to focus on improving efficiency without sacrificing quality on a streamlined technology.
The MWV Front-End stack uses HTML 5 and CSS 3 compliant interfaces for web applications on desktops and ready to use building blocks for smartphone applications running natively on the devices.
The MWV Cloud Platform connects the external services and the Front-End into a holistic but easy to maintain technical solution providing interoperability between the services. Functioning as a backbone, it reduces in house development significantly while sourcing modern technologies out of the external services. The slipstreamed architecture of the MWV Cloud Platform allows a shared management of data making core information like customer information or merchant revenues accessible across all tools providing our ventures with the information they need inside the right tools.
New features like marketplace support inside shopify can be easily added through versatile building blocks allowing a future proof and easy update service platform. All ventures profit from the shared codebase and future releases can easily be rolled out group wise.